Market Realities
Recently, Ford Motor Company (US) announced it is abandoning its goal of achieving full electrification of European models by 2030.
Marin Gjaja, chief operating officer of Ford’s Model E electrification division, pointed out that the goal to go all-in on electric passenger vehicles by 2030 had been “too ambitious”, citing lacklustre customer adoption of EVs which has been fuelled by high battery costs and declining government incentives.
Additionally, Gjaja also said that Ford would continue building internal combustion engine cars and offering a range of hybrids moving forward.
Similarly, Porsche also announced abandoning its plan to achieve over 80% electric vehicle sales by 2030. General Motors CEO Mary Barra also stated that due to slowing demand for electric vehicles, the company would not meet its goal of producing 1 million electric vehicles by the end of 2025, and future electric vehicle plans would be adjusted flexibly based on demand.
Additionally, in February this year, Mercedes-Benz announced that due to the slower-than-expected adoption rate of electric vehicles, it would no longer adhere to its plan to fully transition to electric vehicle sales in major markets by 2030, emphasizing that customers and markets would determine the pace of its transformation.
Currently, several multinational automakers have successively announced they will abandon or adjust their previous electric vehicle development goals.
Source: WeChat Official Account—电池中国
Disclaimer: The content provided above is intended solely for educational and reference purposes. The original author retains the copyright to the articles, and their reproduction is aimed at facilitating learning and knowledge-sharing. If there are any concerns regarding copyright infringement, please contact us for immediate removal. We value the intellectual property rights of the original creator and encourage readers to engage with the original work.
