On June 18, Audi CEO Gernot Döllner confirmed in a media interview that the automaker has reversed its previous management’s decision to cease internal combustion engine (ICE) vehicle development and sales by 2033 and no longer set a fixed timetable for the termination.
“Audi will launch a new generation of ICE vehicles and plug-in hybrid electric vehicles (PHEV) between 2024 and 2026, ensuring greater flexibility over the next decade. We will then assess market developments,” Döllner stated.
The CEO also revealed that Audi will lead the development of the Volkswagen Group’s platform architecture and software systems for mid- to large-sized vehicles, covering all models from the A5 segment upward. This includes the next-generation Scalable Systems Platform (SSP), marking the group’s full transition to software-defined vehicles. Developed in collaboration with Rivian, the first Audi models based on SSP are expected to debut in late 2027 or 2028.
Under its original plan, Audi aimed to release its final ICE models globally by 2026 and achieve full electrification by 2033. However, as early as March this year, Döllner hinted at a strategic shift during an earnings call, citing uneven global EV adoption rates. The revised approach emphasizes region-specific strategies, acknowledging varying market readiness for electrification.
Source: WeChat Official Account—鑫椤锂电
Disclaimer: The content provided above is intended solely for educational and reference purposes. The original author retains the copyright to the articles, and their reproduction is aimed at facilitating learning and knowledge-sharing. If there are any concerns regarding copyright infringement, please contact us for immediate removal. We value the intellectual property rights of the original creator and encourage readers to engage with the original work.
